Best-selling Author David Cichelli Releases ‘The Sales Growth Imperative’

Posted on December 15, 2010 under Press/Media

Scottsdale, Ariz., December 15, 2010 – The Alexander Group is pleased to announce the release of The Sales Growth Imperative, by David J. Cichelli, senior vice president of the firm. Published by McGraw Hill (November 2010), this book shows companies how to grow sales through the four phases of revenue growth: Start-Up; Volume Growth; Re-Evaluation; and Optimization.

Sustaining revenue growth is seldom easy. Often, sales departments are ill-equipped to make the right changes at the right time. Now there is an answer: the Sales Growth Model™, created by David Cichelli and his team at the Alexander Group. Learn how to anticipate and execute your own successful sales strategy accordingly. This is a must-read book for general managers, sales leaders and sales strategists.

“Too many sales executives are often faced with too many sales investment choices,” said Cichelli. “This book provides the answers to ‘what do we do now to improve sales?’” Cichelli added, “A company’s growth phase provides the key to making the right sales force changes.”

To learn more about the book–including a sample chapter, click here.

About the Author
David J. Cichelli is Senior Vice President and sales compensation practice manager of the Alexander Group. He is a frequent speaker on sales effectiveness and sales compensation issues and has been a faculty member for Columbia University’s Sales Management Program. Cichelli is author of the bestselling book, Compensating the Sales Force. He has instructed thousands of sales leaders to design effective sales compensation programs.

THE SALES GROWTH IMPERATIVE: How World Class Sales Organizations Successfully Manage the Four Stages of Growth; McGraw-Hill; November 2010; ISBN: 978-0-07-173903-0; 0-07-173903-3.

Lori Feuer
The Alexander Group, Inc.

The Alexander Group, Inc. provides Fortune 1000 companies with advanced sales growth solutions to acquire, retain and grow their businesses. It has offices in Stamford, Atlanta, Chicago, San Francisco and Scottsdale. Visit or call 800.327.8525.